Know how Artificial Intelligence (AI) Gained 52% Sales Rise for a Premium Brand.Sproxil has played a vast and important role in engaging consumers and boasting sales. With breezer vivid shuffle campaign the brand achieved 52% of conversion from activity to sales via a fun & interesting act.
Quick Facts
- Consumer Engagement – We aimed to bring a consumer engagement of 100% than previous years
- Customer Validation & Data – Validated customer base means increased sales and easier connection for future
- Instant Gratification – Give instant reward value/coupons that attracts the consumer to be involved perennially with the brand (Each registrant received Rs. 150 Paytm Voucher)
Opportunity
Campaign Overview:
Breezer Vivid Shuffle (BVS) is a platform for India’s burgeoning hip-hop movement, created with the intent to represent the talent of the underground fraternity five years ago. Upon its launch, the initiative became a movement for artists in the first year itself. Acted as a platform that speaks the language of the streets across India.
Our approach:
Sproxil, with its think tank ability, outlined a success roadmap by planning a synchronized campaign that aligns with the campaign objective. Even though the campaign highlighted hip-hop dance culture, our core vitals were to get; -maximum consumer registration through the first interaction activity. -create a loyal customer database by offering rewards. -promote brand and product awareness.
Solution
At Sproxil, we specialize in running loyalty programs powered by instant gratification for trade channels and consumers.
- An interactive approach that helped us get instant customer attention by sensitizing their cognitive senses on their devices or phones.
- Sproxil’s Artificial Intelligence (AI) technology-enabled experience helped each user click and upload their selfie, thus enabling them instant gratification.
- As deemed, we extended our campaign through multiple channels such as the web, on-premise, and gadgets/devices.
- Campaign Activity
1. Scan QR Code
2. Register with name & contact
3. Download your Caricature Selfie to share
4. Receive Rewards
Outcome
Easier said than done – “Trending” or “Viral” the saying came true for the client. The campaign was able to engage over a million consumers through the BVS campaign and overwhelmingly developed as the customer favorites in bringing consumers that exceeded the clients’ expectations.
- 1Million customer engagement
- 52% Boost in sales
- 28.1K Social MediaFollowers
